First, the character is eye-catching. After he passed away, there are already two movies that illustrated his life. This implies that his story is compelling that much. An innovator ahead of his time had the value to get attention. When he passed, I was the reporter to deliver Korean people's lament on his demise. He was regarded as the most famous rebel in Information Technology industry by a lot of Korean people.
What he said reminded the audience of his dramatic life and his innovative works. Who else can say "stay hungry, stay foolish" more plausibly than Steve Jobs? Bill Gates? No kidding.
Second, his story had well-built story structure. Based on story structure, his second story can be analyzed like this:
1) You: Job started Apple.
2) Need: He got fired.
3) Go: He decided to start over.
4) Search: He entered one of the most creative periods of his life.
5) Find: He started a company named NeXT, another company named Pixar.
6) Take: Pixar went on to create the worlds first computer animated feature film, Toy Story.
7) Return: Apple bought NeXT, he returned to Apple.
8) Change: The technology he developed at NeXT is at the heart of Apple's current renaissance.
Third, the context of Stanford commencement was as good as it gets for Jobs. He was one of the representative entrepreneurs who succeeded in the Silicon Valley. Stanford University is the representative educational institute the Silicon Valley got. It is quite dramatic that Steve Jobs who dropped out the university made a commencement speech in the finest university in the world. Such context made his speech powerful and memorable.
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