First, Ganley signified the necessity of traditional storytelling in local community. In stressing on reciprocity to sharing stories, and the transformative strength of listening, I agree with her assertion that we are missing those crucial values today. So, as she mentioned, we are living in the ear of distrust. She warned us with a meaningful sentence. "Without trust, all we had was fear." Data-driven design cannot make people regain trust. For example, recently I made a reservation through a website. Although there was the flood of data such as price and rating, what I cared was people's comments. At last, I finally chose a hotel which had few bad comments.
Second, she said "story made certain facts memorable." In this summer, I work as summer research assistant. My job is analyze top 50 local television stations' top news in prime time. While watching videos, I realized that news reports using storytelling absolutely appealing and memorable.
Third, we are living in "networked individualism." Ganley implied that "mixed-media communication technologies in collaborative, social, participatory era" are a new possibility and a challenge to a storytelling. I think that they are surely a new possibility rather than a challenge. Even though modern audiences are fragmented by proliferated channels and media, interactive trans-media enables us to make use of storytelling in more immersive way. When I had a chance to visit a local TV station in Syracuse, I observed how new media can ameliorate storytelling. Making use of comments and information provided by viewers, the local broadcasting station can interact with them and create a vivider story.
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